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書籍詳細資料

書刊名： Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system /johnson michael d michael david

作者： Johnson, Michael D. (Michael David)

出版社：

San Francisco : Jossey-Bass, c2000

ISBN：

0787953105 : NT 868

索書號： 658.812 J68

套書內容： Creating a customer measurement and management system -- Strategy and planning -- Building the lens of the customer -- Building the quality-satisfaction-loyalty survey -- From data to information : analyzing quality, satisfaction, loyalty, and profit data -- From information to decisions : priority setting and implementation

稽核項：

xv, 214 p. ; 24 cm

叢書名：

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